The Problem

As part of the 2021 ISTD (International Society of Typographic Designers) brief, Putting Things in Order, the challenge was to identify and communicate an unconventional system of organisation through typography and editorial design. The chosen subject was the Art of Placement, more commonly known as Feng Shui, a philosophy centred around balance, structure and the relationship between people and their environments.

My Role

Through extensive research into Feng Shui's history, principles and modern-day applications, I developed a concept that translated complex information into a considered and engaging editorial publication. Alongside the final book, I designed a bespoke grid system tailored specifically to the content, using typography and layout to reflect the order and harmony at the core of Feng Shui. The project also included a comprehensive development book documenting the research, concept development and design process.

The Solution

The final outcome was a professionally printed, perfect-bound publication produced on 170gsm stock, exploring the origins, philosophy and practical applications of Feng Shui through a carefully structured editorial approach. The project successfully combined research, typography and information hierarchy into a cohesive design solution and was awarded an ISTD PASS membership, a significant achievement recognised by one of the most respected organisations in typographic design.