Etherington’s is a family-run wholesale butchery, award-winning farm shop, and home to Cornwall’s first butchery academy. Established in 1954, the business serves customers across Cornwall and beyond from its base just outside Scorrier.

The Problem

Etherington's Meats is a long-established family-run butcher and farm shop based in Cornwall, known for its high-quality local produce and strong community reputation. As the business continued to grow, it needed a consistent visual identity and marketing materials that reflected its heritage, showcased its products, and helped engage both existing and new customers across multiple touchpoints.

My Role

To create a range of branded print and digital materials that would strengthen the Etherington's brand, improve customer engagement, and communicate the quality, provenance and expertise behind the business. The work needed to balance traditional values with a contemporary visual approach while remaining flexible across a variety of applications.

The Solution

I developed and applied a cohesive visual identity across a wide range of customer-facing materials, including brochures, packaging, point-of-sale displays, signage, social media assets, recipe cards and promotional collateral. Through strong typography, engaging layouts and considered brand application, the work helped create a consistent customer experience while celebrating the company's heritage, local roots and commitment to quality produce.

Logo design, Editorial Design, Mural Pattern Design, Food Packaging, Print and Social Media Design.

Freelance Graphic Designer: Sarah Kngezwitsch