Led the creative development of a multi-channel campaign across email, social media, POS and OTT advertising to promote Sally Salon Services' student offering. The campaign was designed to engage aspiring hair and beauty professionals through bold, attention-grabbing visuals while remaining appealing to the wider customer base.

Deliverables included email marketing, social media graphics, point-of-sale materials and OTT assets, all created to deliver a consistent brand experience across channels. The project demonstrates campaign development, audience-focused design, art direction and brand consistency.